Introductions, not impressions
You are joining a curated network, not paying for directory placement or profile views.
Contractor lead pricing
Pay by project size, only after the homeowner asks to meet.
StartRight prices each qualified shared lead by the project it represents. The homeowner reviews the shortlist first, then we confirm the fee before billing an introduction to your company.
Pricing logic
A qualified kitchen remodel should not cost the same as a small repair.
We benchmarked shared lead marketplaces, paid search demand, and high-value remodel categories, then set StartRight between raw lead volume and fully exclusive acquisition.
Project-size pricing
Published estimates for approved introductions.
These are estimates, not surprise invoices. Staff confirms the final fee before billing based on scope clarity, project value, urgency, and whether the handoff requires extra qualification.
What makes it qualified
The price assumes we checked the signals that change close rate.
This is still a shared lead, so it should not be priced like an exclusive booked appointment. But it is also not raw contact data.
Project scopeBudget rangeTimelineService areaSkill fitAvailability
Billing rules
Simple enough to explain before the first lead.
The range follows project value
A small repair and a six-figure renovation should not carry the same handoff cost.
Fit comes before the handoff
StartRight checks the project against service area, skill fit, budget range, timing, and availability before an introduction is made.
Market benchmark
Positioned between low-filter shared leads and exclusive acquisition.
The practical target is simple: inexpensive enough to survive a normal non-close rate, high enough to support real screening and a cleaner handoff.
Commodity shared leadsOften sold quickly with lighter qualification.$25-$150
High-value remodel / roofing demandHigher intent and project value push acquisition cost up.$80-$220+
StartRight approved introductionsShared, but staff-reviewed, homeowner-approved, and confirmed before billing.$45+ by scope
Network philosophy
The best introduction should feel earned.
StartRight exists to help homeowners find contractors worth trusting. Pricing matters, but the larger promise is a better match between the work, the homeowner, and the company doing the job.
Homeowners review a shortlist before introductions happen.Pricing follows project size and complexity.You receive project context before the handoff.The goal is a serious match, not maximum contact volume.
Why this is different
Priced for a cleaner handoff, not lead volume.
StartRight is built around fewer, better introductions. The homeowner sees the shortlist, chooses who they want introduced to, and then we coordinate the next step.
StartRightTypical lead sites
Homeowner approves the introduction firstLead is sent as soon as contact data is captured
Project fit, budget, timeline, and area are reviewedContractor does most qualification after the fact
Shared, but intentionally limited and fit-basedOften shared broadly for speed and volume
Curated network built around homeowner trustLead volume is often the product
Want these lead terms for your company?
Request review and tell us where you work, what projects fit, and what a good homeowner handoff looks like.